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For Sustainable Living


Our Leadership Team

Shelby Ruff 
Shelby Ruff has worked in the Solar Energy Industry for 15+ years and has developed hundreds of solar energy projects around the globe, including his own solar rooftop! He currently serves as the President of the Board of Directors for a 501(c)3 nonprofit, Eco El Paso, and in the past has served the Board of Directors for Solar San Antonio from 2009-2015, when if formally merged with Build San Antonio Green, and worked to transform San Antonio into the 6th largest U.S. city in installed solar capacity. Shelby successfully co-founded, managed, and sold Solar Community LLC, a nationwide residential solar energy company, to a global solar energy distribution & training firm. Shelby also has 17+ years of Recruiting, Talent Acquisition, & Employer Branding experience supporting high growth businesses around the globe. Shelby received his MBA in Management and his Bachelor's of Business Administration from St. Mary’s University of San Antonio. Shelby was also a member of the NCAA Division II Men’s Soccer Program at St. Mary's University in the Texas Heartland Conference.


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"Thanks for coming all the way down here to fix up my solar system, especially for such a fine job. It's so good to have more confidence in the solar system with added battery backup. It's such an excellent solar system, and I'm so proud to have it. I can't thank you guys enough! Hope to see y'all again soon."

Gordee - Glorieta, NM
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